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World Fair Trade Day in Beirut Souks

On the occasion of the World Fair Trade Day, LDN attended the Fairtrade brunch organized by Fair Trade Lebanon and Fairtrade International in partnership with ‘We Initiative’ at BLC and Sofil catering at Al Ajami square, Beirut Souks.
Breakfasts, lunches and gatherings with fairly traded products were held to raise awareness about their cause: ‘Supporting small producers and Lebanese farmers by offering them fair prices for their products and giving them the opportunity to improve their lives.’
Around 450 members of the public enjoyed natural and fairly traded Lebanese products, as well as regional specialties prepared by cooperatives that had travelled specially from rural regions for the event. “We are proud to see our wine on sale here today” says Chehade Maalouf, member of Heliopolis cooperative. “Thanks to Fairtrade certification, we have reached new markets and have a sustainable crop that brings new hope to our region, Deir el Ahmar.”
Fair Trade Town’s President in Menjez-Akkar Mr. Georges Youssef said: “I’m so glad that Menjez has been selected to become a Fairtrade Town. It’s a wonderful village with antique sites and a crusades’ fortress.”
Philippe Adaime, CEO of Fair Trade Lebanon said: “Seeing all these Lebanese producers and cooperatives today, interacting with the people of Beirut and talking about their region is something very special to us.”
In her turn, Chiraz Skhiri, Fairtrade International’s Regional Coordinator for the Middle East commented: "I and the rest of Fairtrade International are proud to partner with Fair Trade Lebanon for this event. Lebanese Fairtrade products will soon be on sale around the world - now we hope more Lebanese consumers will buy them too and support farmers and workers who so badly need fairer terms of trade.”
During the event, it was announced that the first ‘Fair Trade Boutique’ located in Hazmieh has been recently launched with its door-to-door delivery services.

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