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‘Marketing Strategies’ with MADA Communication International

‘MADA Communication International’ organized a special training workshop on ‘Marketing Strategies & Selling Techniques’ at Le Royal Hotel – Dbayeh, Beirut.

Senior managers from the company’s various marketing and sales departments attended the meeting.

A wide range of related fields have been covered in the seminars during which participants were exposed to a series of topics such as: The Concept and Implication of Marketing Mix, Product Innovation and Development, the Mythology of Selling and the Salespeople Role in Society.

LDN's President Amin Nehme conducted the workshop intended to equip the participants with more proficiency on how to create a strategic marketing plan aligned with the business growth, define target market opportunities, identify the appropriate marketing channels, acquire the best selling techniques and the way to lead value-based sales conversations.

This workshop falls into a full year training program dedicated to develop the capabilities of MADA’s team members in several fields.

MADA is a leading telecommunications provider offering international voice, wireless broadband, and communications network services to operators around the world.

Established in 2004, Mada footprint currently extends to Europe, the United States, the Middle East, North Africa and Asia with operations in over 15 countries including Saudi Arabia, the United Arab Emirates, Qatar, Iraq, Bahrain, Kuwait, Jordan, and Liberia.

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