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Patricia Zougheib

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Patricia Zougheib Houeiss                                           Date of Birth: 13th May, 1974

Aoukar - Mount-Lebanon - Lebanon                                Lebanese

E-mail: [email protected]                                       Married

Phone: 961 4 545 742   

Mobile: 961 3 692 964                           

 http://www.facebook.com/patriciazougheib                         

 https://twitter.com/PatsyZH

EDUCATION

1992 – 1996: Saint-Joseph University, Beirut - Lebanon

  • D.E.U.G in Advertising and Sales
  • «License» in Advertising and Sales

1978 – 1991: Saints-Cœurs, Bauchrieh - Lebanon

  • Lebanese Baccalaureate, mathematics section

 

EXPERIENCE

June 2015 - Present: Audio Visual Media (part of Choueiri Group), Ashrafieh - Lebanon

Consultant in Communication

  • Creating a certain language for all our online communication (newsletters, mass emails…)
  • Implementing a web-based email sending system (MailChimp) for newsletter sending
  • Creating newsletters content, TV programs presentation, updates to send to the mailing list
  • Generating detailed reports of email readers/clickers/bounces and following up on the results

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Feb 2013 - Feb 2016: Rizk Advertsing, Ashrafieh - Lebanon

Consultant in Media

  • Creating a new structure for the media department
  • Creating a work flow system to maximize efficiency
  • Advising on strategic planning (Budgets, media to be used, TV optimization plans…)
  • Training the media team on strategic media thinking
  • Preparing big clients’ presentations (Vincenti and other clients…)

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2011 - 2012: TEDxBeirut (Independently organized TED event)

Founder, Licensee & Curator

As a licensee, I was responsible for the overall project management of TEDxBeirut events and leadership of the TEDxBeirut events team. My responsibilities included:

  • Organizing yearly TEDxBeirut conferences with live speakers and an audience of 700 attendees in 2011 and 1200 in 2012 (Budget of $35 to $45K per event)
  • Organizing 6 TEDxBeirut salons for an audience of 200 to 400 attendees per salon
  • Forming and leading a team of up to 50 volunteers and providing strategic direction for them
  • Team building, mentoring, team development
  • Negotiating and liaising with event partners, suppliers and vendors on matters of sponsorship, venue provision, event vision and style
  • Managing and handling TEDxBeirut’s budget
  • Identifying and selecting local and (some) international speakers
  • Building TED and TEDx community in Lebanon
  • For more info on TEDxBeirut: www.tedxbeirut.com | www.facebook.com/TEDxBeirut | www.twitter.com/TEDxBeirut | www.flickr.com/photos/tedxbeirut

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March 2009 - Present: TEDxSKE (Independently organized TED event)

Founder, Licensee & Curator

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Sep 2005 - Oct 2011: Audio Visual Media, Ashrafieh - Lebanon

TV viewership Analyst                                                                           

  • Analyzing TV stations viewership and program ratings in Lebanon
  • Presenting regular viewership patterns reports to LBCI and to some advertising agencies
  • Comparing different stations viewership in terms of Reach, Share and Average Minute Rating.
  • Helping some advertising clients with their media schedules on LBCI
  • Pre/post evaluating campaigns on different TV stations

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Feb 2003 - July 2005: Initiative Media, Badaro - Lebanon

Client Servicing Manager               

  • Handling Strategic Media Planning & Buying for
  • Johnson & Johnson (Levant)
  • DANO Milk (Levant & Yemen)
  • New Business Pitches

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Feb 1999 - Jan 2003: Lowe Pimo, Ashrafieh - Lebanon

Media Planner                                

  • Planning, implementing, budgeting, buying and pre/post evaluating campaigns
  • Analyzing ATL expenditures, building qualitative and quantitative reports
  • Client Portfolio: Johnson & Johnson, DANO Milk & HSBC

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Aug 1998 - Jan 1999: Strategies, Sin El Fil - Lebanon

Media Executive

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Nov 1996 - Dec 1997: Born Interactive, Ashrafieh – Lebanon

Sales Advertising

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Jan 1995 - July 1996: HDR Group, Zouk Mosbeh – Lebanon

Client Servicing

 

LANGUAGES & COMPUTER SKILLS

  • English, French and Arabic: Fluently read, written and spoken
  • Word, Excel, PowerPoint, AGB software, Statex
  • Basecamp and online portals

 

TRAININGS,  SEMINARS & CONFERENCES

  • 2015 - TED Global conference in Geneva, Switzerland
  • 2015 - Singularity University (one week) Executive Program at the NASA Research Park campus in Mountain View, California, USA
  • 2014 - Singularity University Summit in Amsterdam, Holland
  • 2012 & 2013 – TEDActive conference in Palm Springs, California, USA
  • 2012 - The importance of Acknowledgment by Christopher Littlefield, AcknowledgmentWorks
  • 2012 - Public Speaking workshop by Roland Najm, Core Development
  • 2012 - TEDx Summit in Doha, Qatar
  • 2011 - Leadership Simulation by Michael Kouly, Cambridge Institute for Global Leadership
  • 2010 - TED Global conference in Oxford, UK
  • 2001 - Ipsos-Stat seminars & program trainings
  • 2001 - What matters most by Starmanship
  • 2000 - Discovering self and others by Starmanship
  • 1998 - Time Management by Ernst &Young
  • 1994 - Publico Ashrafieh, one month training

 

EXTRA CURRICULAR ACTIVITIES

  • TEDx Ambassador in Lebanon
  • Watching (a lot of) TED talks
  • Watching documentaries
  • Attending TED and TEDx conferences
  • Reading
  • Gathering people and creating an intellectual and cultural environment that encourages the spreading of ideas and storytelling, as I believe that stories impact our lives in ways we can’t even fathom

 

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