Job Market


Johnny Choufani

Personal Statement:
Work Experience:
Professional Skills:
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Results-focused accomplished Commercial Manager with more than 25 years of multi-faceted experience from start up to work out, encompassing retail and wholesale. Brings a wealth of acumen in Commercial Management that spans core knowledge in Procurement, Logistics, Finance, Sales, and Human Management. Shrewd ability to analyze competitive positions in complex market landscapes.

Outstanding interpersonal and networking skills optimized to maintain effective working relationships with customers, partners, suppliers and staff. Multilingual communicator with engaging and persuasive negotiation skills in Arabic, French and English

Core Strength

· P&L Management/Budgeting · Procurement Operations  · Supply chain optimization · Cost and Inventory Control · Category Management · Operational Policies & Procedures · Vendor & Supplier Relations · Contract Negotiations · Staff development and Leadership

professional experience

Consultant in Commercial Management

Masterminds Corp. – Beirut, Lebanon                                                         February 2009 – Present

Contracted by international organization seeking pragmatic commercial advice for new and existing projects. Providing support in the following fields: Commercial Business Management, contracts negotiations and dispute resolution.  

Feasibility &










§ Conducting research based on the principals of NI43-101related to a mid-scale size, Alluvial type Gold Mine in Tocantins – Brazil

§ Compiling and presenting information related to the potential suppliers of equipment for “Gold Ore Processing Plant” in USA, Canada, Thailand and China

§ Reporting the profile of the potential suppliers, and recommending the shortlisted, based on objective review of pros and cons of each supplier

§ Visit suppliers and negotiate the relevant offers

§ Writing all relevant reports, execute presentation to owners and abiding by the approved timeline for execution of the project


§ Training the staff of the company’s recruitment Department on resume parsing, interview process and selection criteria of candidates

§ Establish and Implement Standard Operating Procedures


Contracts Negotiation

§ Develop and conduct “Finance for non-financial managers” training module

§ Direct negotiation on behalf of the client-shareholder in for a 5 stars hotel in China. Actively involved in the substantive SPA in coordination with buyer and seller and their corresponding lawyers.-


Head FMCG Department (Commercial Manager)

Carrefour Hypermarkets – Dubai, UAE                                                     May 2005 – January 2009

Department Management

§ Managing and motivating a team of 7 managers and 120 staff to increase sales and ensure continuous and efficient replenishment of shelves in the selling area

§ Develop, follow and monitor OTB (open-to-buy) forecast

§ Managing stock levels in terms of value and number of days (rotating stock) within the budget approved by the district manager

§ Making key decisions about stock control such as returns to suppliers or organizing special promotions in collaboration with suppliers

§ Analyzing sales results and forecast the daily/weekly sales within the approved yearly budget

§ Ensuring standards for quality, customer service and health and safety

§ Respect of the national planogram of items’ display per section per family of product and per product

§ Maintaining awareness of competitors’ activities and pricing strategies

§ Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing training and development

Revenue Management

§ Held full P&L accountability for USD 60 million in annual turnover, and achieved beyond expectations results


§ Monitored the pricing strategy  in order to maintain a competitive position and increase net profit margin 2% beyond the yearly budget


Supply Chain Manager

Alba International – Dubai - UAE                                                               June 2002 – April 2005


§ Supervise the whole process from production to purchasing, receiving, and distribution of home linen and other textile items destined to specific retailers in the GCC countries.

§ Financial Forecast and Cost Control

§ Suppliers negotiations in terms of performance metrics, and production forecast

§ Implement new and improved supply chain process





Operations Manager (supply chain)

Mouawad Jewelry – Jeddah KSA                                                                    May 2001 – May 2002


§ Retained by this leading manufacturer of luxury-market jewelry, watches and gemstones to spearhead international logistics of multi-million dollars of precious stones and raw material. Oversaw the complete cycle of transport coordination, security, customs & duties, and receiving.


Executive Manager

Chetraco - Agents of Samsung Electronics-Beirut                            December 1995 – June 2000

Commercial Functions

§ Forecast, plan and implement buying strategy in cooperation with the Regional Director of Samsung Electronics

§ Plan and select the range, type and quantity of products according to market demand

§ Analyze consumer buying patterns and competitors’ activities

§ Maintained strong relationship with Samsung Electronics

§ Attend seminars and launch events of new products Organize and lead Launching events of the new state of art products


Credit Cards Operations Officer

Fransabank – Hamra main Branch                                                          Sep 1992 – January 1995

Additional professional experience in local and international business, and business law practices included eight years at the Chamber of Commerce and Industry of Beirut

Education and personal development

Law Sagesse University of Law- Lebanon                                                                               1990 - 1993

Business Administration – B. A.                                                                                          2001 - 2004

GPA 3.2- Dean’s List

University of Atlanta Former Barrington University-USA

Member of Next Level Purchasing Association-Township Pa. USA                                                2012

Center of Effective dispute Resolution CEDR                                                                                 2012

§ Certified Mediator for Commercial Litigations

§ Member of the Mediators of the Chamber of Commerce- Beirut

§ Accredited Master Trainer at the Chamber of Commerce - Beirut                         

(Courses of Mediation organized by the international Monetary Funds -IFC)

§ Co-trainer & Presenter of the Court-Referred Mediation presented to 30 Lebanese judges                 2013

Member of Supply Chain Management Association –Ontario-Canada                                            2013

Masters of Science in Supply chain Management at Salford Business School-UK                   Jan 2014