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Mar 2012 – May 2013
PMP Marketing Channel – Damascus, Syria: SAMSUNG’s exclusive agent in Syria
Title: RD (Retail Developer)
Responsibilities:
- Visiting selected Samsung retail shops in Damascus
- Examining the sales of all brand names (Samsung and others) displayed in retail shops
- Checking the Shelf Share for Samsung in the retail network including differentiating between the types of product sales
- Delivering all new posters and advertising campaign items
- Ensuring that the retail shops are following our marketing strategy
- Creating daily, detailed reports about all the models (availability, sell-out) for Samsung models compared to its competitors
- Reporting statistics weekly and monthly derived from the daily data, including comparisons and percentages. Separated black market share report
- Obtaining information from retailers about new products launching in the market
- Conducting the color pattern, imposed by Samsung, for unification of shop design; in addition to documenting this by photographs
- Training retailers to use the cutting-edge models and operating systems; in addition to documenting this by photographs
Mar 2011 – Jun 2011
Dasat International – Abu Dhabi, UAE: Channel Partner for Etisalat
Title: Sales Supervisor
Responsibilities:
- Sales of Etisalat products and services on Door-to-Door basis, for potential customers; individuals and businesses
- Informing about all the available packages and recommending what suits best to meet the customized needs of each customer individually
- Proposing guidelines and/or projections for the forthcoming months
- Meeting the daily and weekly sale targets
Dec 2010 – Mar 2011
Al Elaniah Magazine - Abu Dhabi, UAE:
Title: Sales Executive
Responsibilities:
- Managing and following existing clients
- Attracting potential clients to widen the newspaper portfolio via door-to-door visits to customers derived from market research and personal connections
Sep 2006 - Dec 2010
SAATCHI & SAATCHI Advertising agency - Damascus, Syria
Title: Account Executive
Responsibilities:
- Acting as the link between the client and Agency by maintaining regular contact with both, ensuring that communication flows effectively;
- Taking comprehensive briefs from Clients ensuring the information is sufficient and clear for the creative team;
- Putting proposals together and setting up meetings to present the ideas and cost estimates to the client.
- Brief production and creative, clearly formulating marketing strategies, assignment details and technical requirements;
- Processing Signage Campaign covering the whole country’s malls and supermarket by replacing the old signs
- Overseeing the progress of campaigns/projects at hand and ensuring that deadlines are met internally and externally;
- Presenting campaign/project plans to clients for approval or modification and following up delivery of final product.
- Introducing new products and flavors using – including but not limited to - danglers, stands, signs, floor stickers, shelf talker, posters, flyers and sampling campaigns. Ideas and visualization suggested by me in accordance with the room/space availability and budget assigned to various sites.
- Maintaining the brands position in the market by continuous renewal of the existing BTL advertisements mentioned above
- Sponsoring concerts - performed by the brands ambassadors – and using ticket designs, stage signs, roll-ups, drop-ups and even sampling campaign during them
- Managing clients expectations and ensuring timing and accuracy of clients feedback;
- Handling budgets and managing campaign costs;
- Writing contact reports, and status updates;
- Ensuring that tasks are handled so that the profitability of accounts is achieved;
- Adhering to SAATCHI & SAATCHI quality standards, organizational values and work ethic
Title: Account Manager (starting Jan 2009)
Responsibilities:
- Establishing and maintaining relationships with clients, ensuring that their needs are met professionally and timely. Acting as the client’s advisor and leading the projects at hand with expertise and managerial skill
- Overseeing all aspects of a campaign and ensuring they are delivered in time and up to quality standards;
- Planning the work, handling tasks and delegating tasks to AE according to Responsibilities Chart, managing resources across Agency departments
- Supervising the work of account executives all the time, providing guidance and support to other team members when needed
- Planning and maintaining campaign budgets, balancing client needs with Agency financial targets
- Controlling executive time-spend and cost estimates to ensure profitability of accounts
- Developing campaign strategies and planning and delivering high quality presentation of Agency work to Client;
- Managing client expectations, anticipates, prevents and deals with problems in favor of the Client’s business.
- Ensuring that agency processes and procedures are followed
- Adhering to SAATCHI & SAATCHI ’s quality standards, organizational values and work ethic
Sep 2005 - Sep 2006
STEFANEL Fashion industry -Damascus, Syria:
Title: Marketing Executive
Responsibilities:
- Brainstorming and studying the end-of-season sales and special offers
- Validating designs (colors, logo, arrangement, stationery, etc.) constantly
- Ensuring that the franchise company’s windows and displays conform with the patterns sent from the original brand
- Checking the visibility in the fairs and annual exhibition booth
Mar 2005 - Sep 2005
EDARI SOFT - ERP systems -Damascus, Syria:
Title: Marketing executives
Responsibilities:
- Pre-sales communication with potential customers; giving presentations, explaining the functionality and usability and pointing out how the company’s software differ from the competitive companies’
- Contacting VIP customers - both existing and potential - via telephone or sending technical personnel if need be
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