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KSA is the Next Battleground for E-Commerce Titans

The battle for Saudi Arabia’s online shoppers is on.

One year on from the Amazon-Souq deal, the Kingdom's youthful population is being increasingly targeted by the region's burgeoning e-commerce industry.

With the largest economy in the GCC and the youngest Internet-connected population in the world, the Kingdom represents a golden goose for the world’s online retail players.

Online sales in Saudi Arabia are expected to surge to $13.9 billion by 2021 from about $8.7 billion in 2017, according to market researcher BMI.

The overall GCC e-commerce market is now tipped to grow to $24 billion by the end of the decade, say management consultancy A.T. Kearney.

UAE-born Souq.com, which was acquired by Amazon in 2017, has already built up a following and brand relationships in Saudi Arabia since its launch in 2005.

After months of delays, Noon.com also launched in the Saudi market in December last year, after starting up in the UAE earlier in the year… more

(arabnews)

 


 
 
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