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7 things not to do on Facebook

The Humane Society of the United States (HSUS) has more than 100 pages on its Facebook network. Who’s got time for all that? Well, HSUS has six full-time staffers, in addition to an in-house intern for social media. The nonprofit also raised some $200,000 annually via Facebook.

HSUS must be doing something right when it comes to social media. During a session at the annual Nonprofit Technology Conference (NTC), titled “Why I Don’t ‘Like’ You,” Carie Lewis, director of emerging media, offered some suggestions about nonprofit should not do on Facebook:
• Post too much or too little.
• Only talk about yourself. Constituents can see right through it if all you’re doing is self-promotion.
• Post nothing but text, with little or no video or images.
• Sell, sell, sell. If all you do is push your products or ask for donations, it could feel like a user card lot.
• Ignore questions or disable comments. If constituents just wanted to read, they’d go to your website; social networks are social.
• Automate posts. Facebook users might not be on Twitter, so talk to them like Facebook users, sans hashtags.
• Not link to social media from your website.

By NPT


 
 
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