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10 steps to persuasive Q&A with donors

Any presentation requires a great deal of preparation, if the presenter wants to convey an image of competence. That consideration is even more important when the presentation is persuasive in nature, and it can be even more important when a nonprofit representative is making a presentation.

At a recent Conference for Nonprofits sponsored by Blackbaud, Melissa Flynn, vice president and public relations director, and Claire Gibbons, account director, of Rawle Murdy, emphasized the critical importance of keeping to the organization’s message during any presentation.

To that end, it is crucial that the speaker be prepared for a questions and answer (Q&A) session at the end of any presentation. This can be full of pitfalls, and they offer several guidelines pertaining to presentations and Q&A.

Here are 10 steps to take:
• Develop three key messages prior to any presentation.
• Each question demands: Answer, Transition, Message.
• Anticipate negative questions and have responses prepared.
• Keep it simple. Would an eighth-grader understand?
• Be quotable. Start with a strong conclusion, then give the specifics.
• Stay on message. Do not repeat the questioner’s language.
• Remember, everything is “on the record.”
• Never speculate or answer questions outside your responsibility.
• Always give a reason why you can’t comment.
• Be accessible, so others will rely on you as an informed source.

- NPT


 
 
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