Advocacy starts when a core group of people who share concerns about a particular issue decide to create a certain change in society by committing time, expertise and resources.

Since advocacy core groups, objectives and environments vary widely, the advocacy process is more like a network than a step-by-step process.

This seminar provides a mix of theoretical inputs and practical exercises that will enable participants to build their understanding, develop their skills, and effectively plan and perform as real and professional advocates.

Learning Objectives
• To introduce advocacy concepts, identify the major skills needed and show how it relates to the day-to-day experiences
• Provide insight on public policy opportunities, constraints and successful advocacy plans
• To provide a practical introduction to the key tools and methods used in advocacy including issue identification and analysis, power mapping, lobbying and influencing, building alliances and increasing public outreach 

Target Audience
• Practitioners with some experience who want to increase the social impact of their causes
• Communication officers and consultants responsible for expanding support base
• Campaign leaders involved in mobilization, networking and outreach

Program & Outline
9:00 - 9:30: Welcome Coffee
9:30 - 11:00 Session I: General Guidelines
A. Definition
B. What Advocacy is not
C. Why Advocate..?
D. When to use it..?
E. The 5 Approaches

11:00 - 11:30 Break

11:30 - 13:00 Session II: The 6 Parameters
A. The 5 General Rules
B. The 3 Strategic Dimensions
C. The 7 Principles
D. The 6 Avenues
E. The 6 Roles of an Advocate
F. The 6 Best Practices

13:00 - 14:00 Lunch

14:00 - 15:15 Session III: Advocacy & Society
B. The Ways to Change Behavior
C. The Advocacy Cycle

15:15 - 15:45 Break

15:45 - 17:00 Session IV: The Advocacy Cycle (Continues)