The field of social entrepreneurship is rapidly growing and attracting the attention of numerous communities and has now become a common term. The reason behind the increasing popularity of this product is that individuals get to do what they have been thinking for long. Hence, the extraordinary people put their brilliant ideas and bring a change in society against all odds.

In this context, social entrepreneurship is all about recognizing the social problems and achieving a social change by employing entrepreneurial principles, processes and operations.

It consists of making a research to completely define a particular social problem and then organizing, creating and managing a social venture to attain the desired change.

While a general and common business entrepreneurship means taking a lead to open up a new business or diversifying the existing business, social entrepreneurship mainly focuses on creating social capital without measuring the performance in profit or return in monetary terms.

Consequently, social entrepreneurs can be those individuals who are associated with non-profit and non-government organizations that raise funds through community events and activities.

Learning Objectives
- Discuss what social entrepreneurship is and how it differs from business entrepreneurship
- Identify areas of the economy/society where social entrepreneurs work
- Define the best methods used to create a successful implementation plan

Who Should Attend
- Non-profit leaders and professionals with an initiative to find new markets for existing products or portfolios
- Entrepreneurs and business unit leaders looking to develop a business plan, product or service
- Innovation officers seeking ways to develop an invention into a viable business